Comprising 60 participants from 18 European countries and one from China and one from Argentina, FoodIntegrity’s key focus will be to consolidate, harmonise and mobilise the European capability on food authentication to ensure consumer confidence and protect European added value. The 5 year (2014 – 2018) €12M project will reduce the current barriers to data sharing and utilisation that is crucial to combating food fraud by supplying methods and tools that will address both enforcement and industry needs. The project will not only seek to enhance early warning capabilities, but working with industry, will develop methods, systems and processes that will assure the quality, authenticity and safety of the food chain so that:
1) consumer confidence is enhanced with respect to the integrity of food they purchase and
2) fraudulent products in the market place are more easily detected.
Innovative Solutions is involved in WP18 “Improving comprehensive artificial intelligence, validation and harmonization methods, as “functional bridge” between untargeted analytical approaches and tracking/authentication of food within the Food Integrity field (INTELLITrace) as subcontractor of Università del Piemonte Orientale.